Alicia is a native of California and earned her Bachelors of Science Degree in Graphic Design from The Art Institute of California. From early on in her career, Alicia always had an eye for branding which is why her degree focus was on Corporate Branding, Packaging and Dimensional Design.

In Alicia’s 15 years in the graphic design industry she has served many roles, in addition to the creative aspects she has also found success in sales and management. From the toy industry, where Alicia has worked on campaigns for New York Toy Fair and San Diego ComicCon to the Medical Device industry where Alicia has created strong private label products, packages, and brands.

In 2016, Alicia moved from her home in Southern California to the up and coming Arts District of Downtown Las Vegas. This move not only inspired Alicia creatively, but ignited her passion to help new and independent businesses continue to grow and develop. Throughout her career Alicia has always made time to aide these independent business owners when it comes to their branding, social media, and marketing campaigns. These clients have included restaurants, hotels, retail, and not-for-profit companies.

Building upon her success in Las Vegas, Alicia joined the MGM International internal agency where she worked on promotion and branding for many Las Vegas resorts and restaurants on the strip. Unfortunately, COVID-19 hit and devastated the town that she grew to love. However, even the pandemic couldn’t stop her creativity. Having felt inspired by her previous travels, Alicia fulfilled her lifelong dream of moving to Hawaii where she currently resides. The people and culture have inspired her both professionally and personally, she’s even joined a canoe club! She has built a successful list of local clientele and has continued her consulting and graphic design for organizations on the mainland.