Logo Development
To honor 35 years of Atlantis Adventures' captivating exploration of Hawaii's underwater wonders since its inception in 1988, I was commissioned to craft a commemorative logo. This emblem serves as a distinguished mark across marketing materials, capturing the essence of Atlantis Adventures' diverse offerings and incorporating subtle design elements inspired by Hawaii, their cherished home.
Logo and Brand Identity
Following the successful Annual Women’s Leadership Conference, one of the centerpieces of MGM Resorts’ Diversity Programs, the Foundation for Women’s Leadership & Empowerment, was established. As a new national conference and program, it needed an overall brand identity, which included the development of a logo, typography, digital application, print, and promotional items.
Email Design and Animation
Developed the birthday email campaign for Barefoot Wine subscribers, integrating image compositing and animations to craft a lively and captivating user experience.
Logo Development
Ascent Integrated Healthcare Solutions is a newly established healthcare partner that is positioning themselves at the forefront of billing and patient management. Their ask was to create a logo that represented partnering, advancement, and technology.
Website Design
The primary objective of Majestichawaii.com was to refresh the website's appearance, incorporate new branding elements, and showcase the diverse experiences of each excursion. Built in Figma, the website now boasts custom illustrations that elevate the user experience, complementing the comprehensive brand guidelines for a cohesive and engaging online presence. With a user-centric approach, I optimized the interface for effortless navigation, ensuring users can find precisely what they are looking for with ease. The redesigned MajesticHawaii.com offers an immersive platform where visitors can explore the different products that Majestic has to offer. Visit MajesticHawaii.com
Designed granite panel artwork for WWII monument.
The monument is in the Buffalo Soldier Military Park at Fort Leavenworth, Kansas along with other monuments honoring African-American individuals and units, and consist of a 25-inch Bronze bust of the unit’s Commanding Officer, LTC Charity Adams (Earley), eight black granite panels highlighting the unit’s lineage, historical information, key unit pictures, one panel for the Corporate Donors and on the back panel is an alphabetical list, by states, of 800-plus members, of the original list of 855 assigned during WWII.
Brand Creation & Rebrand for Wet Organics and Naturals
Wet Organics was created for consumers that were conscience about what they were putting on their skin. For a natural overall feeling I went with an apothacary look. This required me to visit manufacturers to produce the correct color of bottle. In addition, press checks for the label were required since we created a transparent bottle. To save costs I used caps we had on hand that fit with the apothecary look. In addition to Branding Organics I also rebranded the Naturals line to sit on shelf with the new brand. By grouping these two brands together it propelled growth for all SKUs.
Product design and photography for amenity kits.
Hawaiian Airlines amenity kits showcase a custom Manuheali’i pattern of a banana leaf which is used throughout multiple complementary items. I was responsible for refreshing and creating new colorways and patterns and photographing completed products for use in sales and marketing. Additionally, I worked closely with the Brand Managers to provide exact specifications for use in the product creation.
Brand and Logo Creation
The Prospect Brewing branding and logo was inspired by early gold prospecting in California. The colors are earthy and neutral representing the colors of the time period. It’s a celebration of hops, barley, sun and prosperity.
Brand creation for a biotech website.
Sifynd is a startup website company established to serve the biotech, medical device, and cosmetic industry. The core message of the brand was to connect and “fynd” users. The overall brand identity was created to look professional in the Bio space while keeping a fresh look to attract new and young adopters.