Logo and Brand Identity
Following the successful Annual Women’s Leadership Conference, one of the centerpieces of MGM Resorts’ Diversity Programs, the Foundation for Women’s Leadership & Empowerment, was established. As a new national conference and program, it needed an overall brand identity, which included the development of a logo, typography, digital application, print, and promotional items.
Product design and photography for amenity kits.
Hawaiian Airlines amenity kits showcase a custom Manuheali’i pattern of a banana leaf which is used throughout multiple complementary items. I was responsible for refreshing and creating new colorways and patterns and photographing completed products for use in sales and marketing. Additionally, I worked closely with the Brand Managers to provide exact specifications for use in the product creation
The politics editors at Kipp Harbor Times were covering the memorial development of former president Dwight D. Eisenhower. They needed a visual that conveyed the differing opinions surrounding the story.
Concierge, a travel agency startup, hired me to design their Berlin guide. It was a very small map that was meant to fold and fit in your back pocket.